Brandi Amm (she/her/hers) is a Research Program Manager at LinkedIn. She spends her days guiding researchers into equitable research practices one study at a time. She thrives on evangelizing inclusive research while building streamlined processes and programs that enable User Experience Research at scale. Her strengths lie in her ability to generate ideas, connect key stakeholders, and use her empathetic nature to come up with new ways of defining and resolving complex issues. She’s also an avid backpacker, a lover of books and as her kids say, the best mom is the whole wide world.
Kevin, Manager of UX Research, and Brandi, UX Research Program Manager at LinkedIn, have been solving problems of scale for the past two years. By identifying why problems exist, understanding the dynamics within the organization, and ultimately developing a series of toolkits to enable faster research across all areas of the organization, they have been able to create sustainable, rapid programs of research. Their programs include enabling Designers to run research sessions with employees, conducting 3 weeks of back to back research with full stakeholder engagement, and collecting quantitative usability stats. They will offer examples from their journey to create a systematic research flow enabled by clear process and templates, which helped designers and product managers gather quick feedback, as well as gave Design a seat at the “numbers table.”
In this talk, Kevin and Brandi will talk through:
- Scaling research at LinkedIn and how they built programmatic research approaches
- How the introduction of templates enabled better stakeholder buy-in
- Evangelizing UX across the organization to enable other teams like talent acquisition to participate in research and amplify their voice earlier in the development of a LinkedIn product they use every day
- How they created a streamlined process that enables qualitative researchers to produce valid and reliable quantitative output