Anna leads one of the biggest product teams in iZettle's Growth Product area that includes web and mobile developers, backenders, UX and visual designers, test automation and analysts.
She started her first business at the age of 6 and spent most of her career in the world of entrepreneurship - growing and scaling businesses on 3 different continents during the last 10 years.
She holds a double masters degree in engineering and economy that helps her to move fast in the tech world, solve complex problems and build efficient and autonomous teams. She is passionate about technical entrepreneurship and solutions that improve customers' everyday life.
Originally from Russia, Anna now lives and works in Stockholm, Sweden.
Anna enjoys helping young entrepreneurs on topics of customer validation, growth and business models. You can reach out to her over linkedin - https://www.linkedin.com/in/sitni/
Past Talks
27 June 2019
In this panel we discuss the ways in which Design, Product and DevOps can be integrated using examples from Thomas Cook, IZettle and EA DICE.
Panellists:
Anna-Karin Fossum, Head of Design & User Experience, Thomas Cook Northern Europe
Anna Sitnikova, Product Manager, iZettle
Ross McKinley, Software Engineering Manager, EA DICE
5 October 2018
Anna Sitnikova, Product Manager, iZettle discusses different types of managers and how to do prioritisation in product development
8 May 2018
With a proven track record of building cross-functional teams from scratch, Anna is now a Product Manager at iZettle where she leads a cross-functional team of 10+ members including backend, web, iOS, Android, test, UX and visual design.
Her presentation at UXDX Stockholm takes us through the process of autonomy, how to create it and what to expect.