For the past seven years, Andrew Birgiolas has been a driving force behind the design transformation at LVMH's prestigious beauty retailer, Sephora. Under his UX leadership, Sephora ascended to become the second-largest beauty e-commerce site globally. Birgiolas rebuilt Sephora’s UX function, operationalized for scale, and stood up a mature research function, elevating design as a strategic business partner. He spearheaded design for initiatives like omni-channel fulfillment and the AI-powered ColorIQ skin tone scanning app, earning top industry accolades. Andrew is a proud member of the Design Executive Council, has spoken at Google's Conversions Summit, and contributes to leading publications like Think With Google and UX Collective. Andrew brings humor, creativity, and a user-centered approach to his work, all while navigating the challenges of being a colorblind designer.
Upcoming Talks
9 October 2024
Andrew Birgiolas will share the innovative Visual QA process implemented at Sephora, which bridges the gap between design and engineering to ensure better product outcomes. This session will discuss how establishing stringent feedback loops and systematic checkpoints has not only improved collaboration but also guaranteed the fidelity of the final product as envisioned by the design team. Learn how Sephora successfully integrates these disciplines to create a seamless user experience across its digital platforms.