UXDX Community:Creating Sticky, AI-Enhanced Products: From User Behavior to Business Impact

Diving into the heart of innovative product development, this presentation advocates for a departure from traditional vanity metrics toward a focus on genuine behavioural change, introducing a pioneering framework that redefines product success by the impact of features on user behaviour. It starts with defining every feature based on the behaviour they change, which are connected to the satisfaction of user outcomes and, ultimately, the driving of business impact, what I call the User Outcome Connection. The talk then explores the art and science of determining when to use AI in your solution and properly designing it into a transformative feature. Attendees will leave ready to define their features in a novel way that aids in choosing whether AI should be used for the benefit of their user.

Join Kevin Heery, CPO of Priceline and Michelle Parsons, CPO of LEX as they are interviewed by Lori Bernstein VP, of Product, Priceline in an insightful deep dive into the art of building sticky products. In this dynamic conversation, these industry leaders will unpack the secrets behind creating products that users can't resist coming back to, learn the; psychology of user loyalty and how to foster it, and effective testing strategies to refine your product's stickiness to achieve that delicate balance between user desires and business objectives.