UXDX Community:Evaluating Performance The Right Way

Teams are often focused on launching new products, but in a world where technology and customer need change rapidly, existing products can quickly languish. We'll take you through a step-by-step process for evaluating in-market offerings and keeping them relevant. Business Reviews provide a framework for in-product evaluation and a toolkit to ensure decisions are data-driven. This "sprint" approach helps cross-functional teams make data-based decisions about growing, changing, or sunsetting customer offerings.

Using concrete examples from the Microfinance industry in Peru, Carolina will share how the CX Team at Mibanco, one of the biggest microfinance companies worldwide, transforms customer data into actionable insights that move the customer experience needle inside the company.