Keeping It Fresh: How to Evaluate In-Market Products

Don't have a ticket for UXDX Community: USA Online Series yet?

Already have a ticket? Sign in here


Keeping It Fresh: How to Evaluate In-Market Products

14 Jun, 19:00 - 19:30 (UTC) - Main Stage

14 Jun, 19:00 - 19:30 (UTC)

Continuous Discovery
UXDX Community: USA Online Series 2023

Teams are often focused on launching new products, but in a world where technology and customer need change rapidly, existing products can quickly languish. We'll take you through a step-by-step process for evaluating in-market offerings and keeping them relevant. Business Reviews provide a framework for in-product evaluation and a toolkit to ensure decisions are data-driven. This "sprint" approach helps cross-functional teams make data-based decisions about growing, changing, or sunsetting customer offerings.

Lan Allison

Lan Allison, Design Researcher,American Marketing Association

Jen Obrien

Jen Obrien, Director of Product Development,American Marketing Association

Amanda Cavanaugh

Amanda Cavanaugh, Product Manager,American Marketing Association

Danielle Krusemark

Danielle Krusemark, Data Analyst,American Marketing Association