Keeping It Fresh: How to Evaluate In-Market Products


Keeping It Fresh: How to Evaluate In-Market Products

Continuous Discovery
UXDX Community: Evaluating Performance The Right Way 2023

Teams are often focused on launching new products, but in a world where technology and customer need change rapidly, existing products can quickly languish. We'll take you through a step-by-step process for evaluating in-market offerings and keeping them relevant. Business Reviews provide a framework for in-product evaluation and a toolkit to ensure decisions are data-driven. This "sprint" approach helps cross-functional teams make data-based decisions about growing, changing, or sunsetting customer offerings.

Lan Allison

Lan Allison, Design Researcher,American Marketing Association

Jen O'Brien

Jen O'Brien, Director of Product Development,American Marketing Association

Danielle Krusemark

Danielle Krusemark, Data Analyst,American Marketing Association