Keeping It Fresh: How to Evaluate In-Market Products
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Keeping It Fresh: How to Evaluate In-Market Products
14 Jun, 19:00 - 19:30 (UTC) - Main Stage
14 Jun, 19:00 - 19:30 (UTC)
Teams are often focused on launching new products, but in a world where technology and customer need change rapidly, existing products can quickly languish. We'll take you through a step-by-step process for evaluating in-market offerings and keeping them relevant. Business Reviews provide a framework for in-product evaluation and a toolkit to ensure decisions are data-driven. This "sprint" approach helps cross-functional teams make data-based decisions about growing, changing, or sunsetting customer offerings.
Lan Allison, Design Researcher,American Marketing Association
Jen Obrien, Director of Product Development,American Marketing Association
Amanda Cavanaugh, Product Manager,American Marketing Association
Danielle Krusemark, Data Analyst,American Marketing Association