UXDX Community:Collaboration That Ships, Acumen That Sticks

In an AI-accelerated world, execution is a commodity—high-fidelity UI is now table stakes. The real differentiator is decision-making. To lead at this moment, we must move beyond craft and become fluent in the language of business: value, incentives, and trade-offs.

Drawing from my leadership roles at Google, WhatsApp, and Netflix—and a pivotal stint as a Product Manager—I’ll share how I embedded business thinking into everyday design work, and how that changed the role design played on real teams. This session distills those lessons into a practical, experience-tested playbook for sharpening decision quality and driving product impact without sacrificing creativity or user trust..

This talk shares case studies showing how UX designers can facilitate alignment between product, engineering, research, and commercial teams when goals and constraints conflict. It breaks down the specific workshop formats, stakeholder 1:1 approaches, and decision rituals used in each case, including what changed in the process and what outcomes improved. You will leave with repeatable templates and prompts you can apply to move from vague collaboration to clear ownership, faster decisions, and less rework.