Designing Better Decisions: Business Acumen for Product Impact

In an AI-accelerated world, execution is a commodity—high-fidelity UI is now table stakes. The real differentiator is decision-making. To lead at this moment, we must move beyond craft and become fluent in the language of business: value, incentives, and trade-offs.

Drawing from my leadership roles at Google, WhatsApp, and Netflix—and a pivotal stint as a Product Manager—I’ll share how I embedded business thinking into everyday design work, and how that changed the role design played on real teams. This session distills those lessons into a practical, experience-tested playbook for sharpening decision quality and driving product impact without sacrificing creativity or user trust..