UXDX Community:New York

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard.

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising.

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products.

What customer needs are you actually addressing with your product? If you think that question is hard to answer, you're not alone! With constantly emerging digital technologies, customers have more needs and expectations than ever before. Navigating these needs and identifying the right ones can be a challenge. In this talk, Tobias will dig into the two primary types of customer needs: functional and emotional. With concrete examples from Blackboard, Tobias will guide you through how to understand, operationalize and measure these needs to build better and more fitting products for your customers.

Motivating the team to ideate and get results that deliver innovative, measurable results for the business and customer can be difficult to achieve.
Eric Greene discusses design life in the aviation industry and how they work on converting data insights into outcome focused opportunities. He will talk through his experiences of:

• How to convert data insights into outcome focused opportunity statements, and
• How to inspire to get results

This talk will walk through how we graduated a hackathon project into a fully built out feature on multiple platforms without breaking speed. Catherine will focus on the process implemented at Stash for getting a hack production ready fast.

When a genius new product idea is brewing, whether it be through a hackathon, user research, or a stakeholder, the process of getting the idea to implementation heavily relies on developers. The collaboration between product, design, and engineering can sometimes be tricky because they don't always speak the same technical language and are viewing the concept through very different lenses. Shutterstock's Software Development Manager, Anusha Dayananda, will provide her perspective of how to ensure buy-in from the engineering team.