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UXDX · Cleveland, Ohio · Feb 18, 2026

UXDX Community:Cleveland: Stop Designing For Everyone - Why Better UX Starts with Intent

Date

Feb 18, 2026

18:30 - 19:00

Venue

Progressive Insurance Discovery

6671 Beta Drive, Mayfield, OH 44143

Format

In-Person

America/New_York

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Where product, design and engineering people meet to learn from real work.

A local meetup bridging the gap between Product, UX, Design, and Dev to build better products, faster together.

Expect real case studies, candid lessons and a room of peers working through similar product-delivery challenges.

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Agenda

Wed18 Feb

6:30 pm
In-Person only
Stop Designing For Everyone: Why Better UX Starts with Intent

Most UX problems don’t come from bad design. They come from designing for everyone at once.
Better UX starts by understanding what visitors are trying to do right now. When experiences ignore intent, they become cluttered, confusing, and harder to use. When experiences respond to intent, they become clearer, more focused, and easier to move through.
In this talk, Craig Kistler challenges the idea that one experience should work for everyone. Through interactive examples and real-world experimentation, he reframes conversion as a consequence of good UX, not the goal of it.
If your site feels busy, generic, or overly promotional, this session offers a practical way forward.

Craig Kistler
Craig Kistler
Senior Director Personalization & Experimentation
Signet Jewelers
Signet Jewelers logo

Progressive Insurance Discovery

6671 Beta Drive, Mayfield, OH 44143
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