UXDX Community:Barcelona: From Silos to… What? Collision or Shared Practice

AI is breaking down the walls between product, design, research and engineering. Anyone can prototype, anyone can run discovery, anyone can ship. But does that mean the silos are gone? Or are we just building new ones?
This talk explores how AI is reshaping ownership, craft and collaboration in cross-functional teams, and why the specialists who feel most threatened might actually be the ones who matter most. Expect honest observations and some uncomfortable questions.

Generative AI is changing how product, design, and engineering teams work together, from how ideas are explored to how decisions are discussed and documented. In this session, Mert will share practical experiences from working on complex design and personalization products at Vistaprint: where AI genuinely improves quality, shared context, and speed, and where it risks creating shallow alignment, coordination overhead, or endless artifact generation instead of deeper thinking. The session is intended less as a prescription and more as an honest reflection on the new collaboration tradeoffs many teams are already starting to feel.