UXDX Community:Austin

Welcome from the Austin ambassadors.

Enterprise design—especially B2B—has a reputation for complexity, rigid workflows and interfaces that leave little room for creativity. But it does not have to be that way.

Frances will share how she approaches complex enterprise design challenges and finds opportunities to introduce clarity, personality, surprise and just enough playfulness without sacrificing usability or business needs. The session challenges the idea that enterprise design has to be boring and shows how even highly complex B2B products can feel thoughtful, human and engaging.

Turn messy survey data into something you can actually act on. In this hands-on session, you'll use AI to organize raw responses into a mindmap, pull sharper insights from a Sidekick, and distill it all into a Flows doc with your top 10 user needs. Then you'll build a working prototype.

Raw data to design-ready output, one session, no busywork.

A conversational session with Andra Bond, Director of CX Discovery and Experimentation at Electronic Arts, exploring how teams move from shipping features to shaping end-to-end customer journeys. Building on her UXDX USA session, the discussion will look at how experience-led roadmaps, discovery and experimentation can help teams align around better customer outcomes.

Wrap-up from the Austin ambassadors.