UXDX Community:Product Led Strategy: The Importance of Outcome-Driven Thinking

This talk focuses on the challenges and opportunities emerging from running our organization’s first design(-strategy)-led initiative and how our team did so across 3 core design disciplines (Design Strategy, Product Design, and Design Systems) to deliver both strategic and tactical design deliverables to execute a composable and sustainable navigation design and information architecture.

We will focus on our process and respective learnings, particularly how these learnings can be applied to future design and design-strategy driven initiatives, while also highlighting emergent organization challenges that illuminate design’s unique opportunity for driving impact, underscoring how to not only take a seat at the table, but earn the seat at the head when design is uniquely positioned to drive product strategy and delivery.

In an era where the "next new thing" constantly vies for our attention, it's easy to get swept up in the hype and lose sight of what truly matters when building products. Having worked as a product leader in healthcare and logistics, I am able to draw on my first-hand experience and provide real-world examples. This talk will challenge you to push back against leadership - or if you are a leader to take a step back from the allure of the latest sexy technology. It's time to focus on the importance of strategic product thinking and outcome-driven initiatives over the allure of the latest technology trends.