When AI and Teams Blur the Lines: Who Owns the Research?

In fast scaling organisations, boundaries between roles blur; designers, PMs, and engineers all engage with users. Tanya Adlam from monday.com shares how her team is navigating this shift while integrating AI tools into daily practice, redefining what it means to “do research” in modern product development.
Key Takeaways:

• Rethink the role of dedicated researchers in cross-functional, AI-enabled teams
• Identify where human expertise adds irreplaceable value over AI-driven insight
• Create frameworks for consistent high-quality research across functions
• Foster collaboration that empowers all team members to connect meaningfully with users