Value-based selling for the UX Centric Enterprise

What is it that sets value-based selling apart from traditional approaches to sales? A customer-centric explorative process, where value quantification and customer validation are at the core of each step.

The focus is on holistic value-creation, with all parties benefiting - the customer, the end users, and the whole ecosystem of stakeholders

This talk makes the case for the transformative role that value-based selling plays in UX-driven innovation projects. It explores its key principles and offers insights on how IBM Client Engineering Teams uniquely interpret and implement customer value practices.