Value-based selling for the UX Centric Enterprise


Value-based selling for the UX Centric Enterprise

Product Direction
UXDX Community: EMEA Online Series 2023

What is it that sets value-based selling apart from traditional approaches to sales? A customer-centric explorative process, where value quantification and customer validation are at the core of each step.

The focus is on holistic value-creation, with all parties benefiting - the customer, the end users, and the whole ecosystem of stakeholders

This talk makes the case for the transformative role that value-based selling plays in UX-driven innovation projects. It explores its key principles and offers insights on how IBM Client Engineering Teams uniquely interpret and implement customer value practices.

Silvia Podestà

Silvia Podestà, Client Engineering Designer,IBM