UX Personas / JTBD

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Knowledge / Inspiration

UX Personas / JTBD

17 May, 1:50 pm - 2:30 pm (America/New_York)

17 May, 17:50 - 18:30 (UTC)

Continuous Discovery
In-Person Ticket Only

Personas have long been a useful tool in a user-centered design process; With the popularity of the JTBD paradigm, there are calls in some corners to abandon personas, suggesting that JTBD has emerged as a more useful technique. This Forum will discuss a fundamental misunderstanding of the purpose of personas and the key behavioral considerations that are essential to good personas and that provide much needed guidance for interaction design and product strategy.

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Thu, May 18, 3:50 PM UTC

Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with 2 Hour Design Sprints
Teresa Cain

Teresa Cain

Director, Product Management & UX Design, Trevipay

John Kille

John Kille

Head of UX, Trevipay