Unlocking a Truly Great Driverless Delivery Proposition

In UX we always say, if only we were involved earlier in the process, but what happens when you get your wish and you end having to research a physical product that doesn't exist yet.

In this case study talk about grocery delivery by an autonomous vehicle AJ King will explore:

1. How to usability test with no product
2. How to use research to achieve Agile hardware development
3. How to marry up hardware needs and customer expectations
4. How to get everyone thinking about the customer as early as possible.