Transforming Data into Actionable Insights

When it comes to understanding your customer experience and working towards your KPIs, it’s not always easy to know where to start. What experiments should we run? What should we add to and prioritise on the roadmap? Are customers actually engaging with that new feature we launched? The difficulty in answering these questions is due to the data available having holes and more often than not is dispersed across multiple tools.

It’s imperative that your teams have access to ‘human readable’ data that allows you to empathise with your customers to better understand what's working, where they are getting frustrated and what features they want.

In this session you will learn how you can turn your data into actionable insights to improve your overall user experience and reach your company goals. Whether you’re looking to increase conversion, improve retention or boost engagement.

Outcome
You’ll walk away with:

• Tools and tips on finding actionable insights to improve user experience
• Hands-on FullStory experience
• Learning from peers at other organisations