The UX Scorecard: Transforming Research into Measurable Impact Across the Org

In the fast-paced world of product development, how do we ensure that UX research truly drives decision-making and delights customers? Join Amit and Marina us for an eye-opening exploration of our journey to creating a unified, impactful measurement framework that transformed our entire organization.

• How to create a measurement culture that prioritizes customer impact and product quality in every launch
• Building and applying an Experience Scorecard to assess and improve product usefulness, satisfaction, and overall performance across stages, from concept to live release
• Setting clear launch criteria with a "passing score" to ensure readiness and alignment with customer expectations
• How to integrate measurement into OKRs, allowing product, design, and research teams to track progress and continuously enhance user experience
• Empowering teams through enablement and education, so they can use measurement tools to make data-informed decisions that drive product success