Marina Lin is a Sr. UX Research Manager at Docusign. With a background in Information Architecture and User Experience Design, Marina has led research teams at Humana and Docusign optimizing user experience and getting to the center of user needs. Her work has previously been published in Smashing Magazine, User Experience Magazine, and Intercom, showcasing her thought leadership in the industry. Marina's passion lies in empowering teams, shaping strategies, and delivering actionable insights for digital excellence.
Upcoming Talks
14 May 2025
In the fast-paced world of product development, how do we ensure that UX research truly drives decision-making and delights customers? Join Amit and Marina us for an eye-opening exploration of our journey to creating a unified, impactful measurement framework that transformed our entire organization.
- How to create a measurement culture that prioritizes customer impact and product quality in every launch
- Building and applying an Experience Scorecard to assess and improve product usefulness, satisfaction, and overall performance across stages, from concept to live release
- Setting clear launch criteria with a "passing score" to ensure readiness and alignment with customer expectations
- How to integrate measurement into OKRs, allowing product, design, and research teams to track progress and continuously enhance user experience
- Empowering teams through enablement and education, so they can use measurement tools to make data-informed decisions that drive product success
