Slowly, then suddenly and all at once: building a design-led culture at Delivery Hero

What does a real design led culture look like in day to day product work? At Delivery Hero, the UX team spent nearly 2 years reshaping how they showed up in planning and decision making across the organization. The turning point came with a high stakes project that revealed how much had changed. In this session, Sara shares the concrete practices, process shifts and leadership moves that turned design into a driving force for strategy and execution.

Outcomes

• Turn organisational turbulence and reorgs into drivers of focus and innovation
• Use design led planning to get ahead of product, engineering and data dependencies
• Elevate IC designers into trusted leaders
• Create an experience north star and shared vision that aligns squads and stakeholders