Preventing Churn Through XPs

We live in a world where retention is king, users get to switch between products seamlessly. Building products that are relevant and that stay relevant with consumers’ ever-changing needs are critical. Continuous and quick improvements drive innovation and retention.

This session will look into:

• Listening to your customers is only the beginning
• Setting your team up for success when it comes to continuous experimentation
• Guidelines for setting up experiments
• A case study from Uber Eats in South Africa