Daniele Joubert is the executive head of Growth and Consumer Operations, for Uber Eats South Africa. In this role, Daniele focuses on user acquisition, engagement and retention. She also looks after partnerships, Eater Fees and product solutions such as Eats Pass for the Eats business, monthly plans that unlock savings across Uber Eats for consumers.
Daniele has been with Uber since October 2020 and previously worked in Digital Innovation before joining the Client Experience team at Capitec Bank.
Growing up in South Africa, she developed a passion for exponential organisations and disruptive technology. She completed an Industrial Engineering degree from Stellenbosch University.
'I am extremely excited and passionate about the Uber Eats business and our journey in South Africa. Combining great technology with great people, we can transform the way people eat - making food for all occasions, in any location available at the push of a button.'
We live in a world where retention is king, users get to switch between products seamlessly. Building products that are relevant and that stay relevant with consumers’ ever-changing needs are critical. Continuous and quick improvements drive innovation and retention.
This session will look into:
- Listening to your customers is only the beginning
- Setting your team up for success when it comes to continuous experimentation
- Guidelines for setting up experiments
- A case study from Uber Eats in South Africa
How Uber Eats experimentation culture led it to expand outside of food delivery
Daniele shares how Uber shifted from market research to directly testing assumptions and ideas in a real-world environment, and how it helped them to grow Uber Eats.