Is Design Really That Important? Rethinking Leadership in Challenging Times Ahead by Pamela Mead, Global VP of Design, SumUp | UXDX EMEA

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Is Design Really That Important? Rethinking Leadership in Challenging Times Ahead

19 May, 09:50 - 10:15 (Europe/Berlin) - Main Stage

19 May, 07:50 - 08:15 (UTC)

Continuous Design

UXDX EMEA 2025

Design has gone from savior to suspect in many organisations, and now AI is accelerating the shift again. This talk will reflect on how the story of design needs to evolve, what practices are still relevant, and how to lead when the old narratives no longer apply.

Identify which parts of design’s traditional playbook are still useful, and which to leave behind
Learn how to lead design teams through time, uncertainty and shifting expectations
Understand the impact of AI on product and design roles beyond the buzz
Gain strategies for staying relevant when stakeholders think they’ve “seen it all before”

Pamela Mead, Global VP of Design,SumUp

@mooman

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