How UX Measurement Wins Over Executives
How UX Measurement Wins Over Executives
For UX professionals, gaining executive buy-in is crucial for successful user research implementation. This talk explores the challenges and solutions, focusing on how to translate UX research into a language executives understand: business impact.
Here's what you'll learn from Rima:
- Why executives struggle to see the value of UX research
- The secret sauce of design-driven organizations: measuring UX performance and tying it to key business metrics (KPIs).
- A practical framework for building a UX measurement program that gets executives on board.
- Real-world examples of companies using UX metrics to drive prioritization, demonstrate progress, and secure investment
![Rima Campbell](https://storage.googleapis.com/uxdx-profile_pictures-50/reckek8zmMz44QgGy.jpeg)
Rima Campbell, VP, Experience Research & Strategy,UserTesting