How and Why We Should Make UX Design Circular

Lead UX Designer at Trainline Ashley May takes the audience through Designing Out Waste and Circular UX Design by sharing a case study of their experiences in process improvement and building out design systems at Trainline.
The talk will give you a sound understanding of:

• The need to overhaul the old ways of designing throwaway work using disconnected tools
• How to systematise design to increase scalability and pace
• Why this offers a win-win in the form of better employee and customer satisfaction while at the same time driving bottom-line performance
• How to leverage the collective knowledge of a design guild to strengthen design processes and systems