From Silos to Systems: How ITVX Turned Complexity into Cross-Functional Alignment

In complex enterprise environments like ITVX, building a design system isn’t just about components, it’s about bridging silos, aligning business priorities and balancing innovation with legacy constraints. Marianne Ashton-Booth shares how her team navigated multi-platform challenges, reduced resources and built cross-functional alignment to make design systems a driver of efficiency and discovery.

Key Takeaways:

• Practical strategies for gaining buy-in and resourcing a design system across a large enterprise.
• How to evolve from a feature factory to a discovery-led, research-driven culture.
• Approaches to scaling design systems across sixteen device platforms with varying capabilities.
• Frameworks to foster shared language between design, product and engineering teams.