Continuous Research to Enable Product Teams

Mike delves into Reed's ongoing and dynamic research program, which serves as the foundation for all product and design initiatives within the organisation. He shares how they enable continuous deep research by democratising user research in product teams and creating a regular cadence. This then allows the centralised UX research team to take on larger, more complex and strategic research initiatives. In this session you’ll learn how they’re:

• Enabling constant research in product teams
• Planning for agile processes
• Demonstrating research value
• Prioritising larger initiatives
• Communicating research for highest impact

Through these strategies, Mike and his teams have successfully created an environment where innovation, based on deep user knowledge, is at the forefront.