Complexity to Clarity: Driving Product Vision Through Immersive Research and Gamified Methods

It’s hard to confidently define product vision in a new and emerging domain. It’s even harder when you are building complex enterprise software to be used across multiple departments and dozens of personas. Benjamin Basseches, Sr. UX Researcher at Workiva, will share the story of how he and his Product Manager overcame these challenges by teaming up for 2 weeks of immersive discovery research across Europe!

Benjamin will share some secrets to their success, including:

• Designing a custom, gamified method to elicit tactical feedback in various contexts…from intercept research at marketing events to 3-hour co-design workshops.
• Building mutually beneficial relationships with Marketing and Sales colleagues in an emerging market.
• Leaning into the distinct benefits of in-person research