Building UX Maturity in the World’s Least Digitised Industry

Building a traceability platform in a low UX maturity ecosystem demands ruthless focus on simplicity and evidence. This talk covers the journey from first pilots to multi-partner rollout. prioritising features, integrating IoT where it adds signal, and using experimentation to cut cognitive load across exploding channels (web, store, QR, conversational).
Outcomes:

• Run a “simplicity audit” to remove friction in onboarding, data entry and compliance workflows.
• Prioritise tech investment with an experimentation backlog tied to ROI and regulator risk.
• Integrate IoT/sensor data with clear validation rules and human-in-the-loop exceptions.
• Establish cross-org rituals (readiness checks, SLA milestones) that shrink cycle time from invite → active partner.