Applying Behavioural Science to Increase Engagement and Outcomes

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Knowledge / Inspiration

Applying Behavioural Science to Increase Engagement and Outcomes

Product Direction
UXDX EMEA 2022

How do you use lessons from general psychology over the last 30 years and apply them to your UX and product development process?
This talk will focus on using basic human nature to help your users easily navigate your product and make informed decisions. Robbie Tilleard will give you essential rules of thumb to apply behavioural insights in your work and bring these rules to life, using examples of experiments and features from a career in start-ups. He’ll cover:

  • Essential lessons from the last 30 years of behavioural science;
  • How to use behavioural science to help your users make the best decisions for themselves;
  • Incorporating behavioural insights into your product lifecycle; and
  • Common mistakes as well as easy wins for your product from behavioural science theory