Adapting the RenDanHeYi Model for Design and Product Teams in Europe: Ways of Working at Haier

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Adapting the RenDanHeYi Model for Design and Product Teams in Europe: Ways of Working at Haier

20 May, 14:30 - 15:05 (Europe/Berlin) - Main Stage

20 May, 12:30 - 13:05 (UTC)

Product Direction
UXDX EMEA 2025

This session explores the adaptation of the RenDanHeYi model to enhance agile methodologies within European product teams at Haier. This session will delve into the structured transformation of this unique organisational philosophy, originally developed in China, and its application in the fast-paced European market, with a focus on the home appliance sector.

Aliki will provide an in-depth analysis of the practical steps taken to integrate the RenDanHeYi model with modern team frameworks and the building out of the Milan Design Centre to foster innovation and collaboration. They will discuss the specific tools and processes implemented to streamline product development and improve outcomes, highlighting the cultural adjustments needed to align with European team dynamics and market expectations.

Key Learnings:
Customisation of the RenDanHeYi Model: Understand how Haier has tailored this traditional Chinese organizational model to fit the needs of diverse and dynamic European teams
Organizational Transformation: Learn about the frameworks and methods adopted (and those not adopted) by Haier to drive transformation at scale and achieve superior product outcomes
Case Study - Milan Design Centre: Gain insights into the specific changes made in the design centre's structure and operations, and the measurable improvements in team performance and product innovations.
Applying Lessons to Your Teams: Federico will share actionable strategies and tools that participants can adapt to enhance their own organisational frameworks and team structures.

Aliki I. Zachariadi

Aliki I. Zachariadi, UX Design Lead ,Haier Europe

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