Curious and impact-driven User Researcher, Service Designer, and Strategist, passionate about driving positive behavioural change and maximising ROI through innovative research.
Former User Researcher at the University of Cambridge, now at the University of Southampton, leading research to enhance digital experiences and engagement.
She also volunteers as a strategist at Apart of Me, empowering young people in grief to become community leaders.
A constant innovator of practical, customised research methods and research management approaches, she continually refines her work to unlock the full potential of user research. She is especially committed to translating research into meaningful, real-world impact.
With a PhD in Service Design, her background spans investment, youth care, and e-commerce, bringing a multidisciplinary perspective to her work.
Upcoming Talks
17 April 2026
Join us for a relaxed meet and greet at the Apple Store in Edinburgh, focused on Cognitive Accessibility. This is an informal chance to connect with others interested in creating more inclusive digital experiences, share ideas, and chat about the challenges and opportunities in this space. Whether you work directly in accessibility or are simply curious to learn more, come along for an open conversation in a friendly setting.
Sign up on the Luma website: https://luma.com/z41pbfzz
17 April 2026
Discover how those with vision loss can use accessibility features to get more from their Apple devices. We’ll show you how to customise features like Zoom, Spoken Content and Magnifier, making it easier to navigate your screen and surroundings. Bring your own devices or we’ll provide them.
Past Talks
Unlock Rapid UX Insights: Transform Your User Research with the NID Method
Are you tired of lengthy and cumbersome usability testing processes that yield minimal actionable results? Join us for an electrifying presentation where Dr. Ziwei Wang unveils the groundbreaking Notes to Insights to Design (NID) Method—a revolutionary approach set to redefine UX research!
🔹 Experience a Paradigm Shift in UX Analysis
• Accelerate Your Workflow: Learn how the NID Method can compress your usability testing analysis from weeks to just three hours without compromising on quality.
• Surpass Traditional Techniques: Discover how NID outperforms conventional methods like thematic analysis and affinity mapping, delivering deeper insights with unmatched efficiency.
• Turn Notes into Action: Get a step-by-step guide on transforming raw user notes into impactful design decisions effortlessly.
🔹 Why This Presentation Is a Must-Attend
• Boost Your ROI: Implement strategies that drive positive behavioral changes and enhance return on investment through innovative research.
• Foster Team Collaboration: Uncover how NID promotes a collaborative environment, reducing biases and involving your entire team in the analysis process.
• Stay Ahead of the Curve: Equip yourself with cutting-edge methodologies that set you apart in the rapidly evolving field of UX.
🔹 Who Should Attend
• UX Researchers and Designers eager to enhance their toolkit.
• Product Managers and Developers looking to integrate user feedback more effectively.
• Innovation Leaders and Strategists aiming to stay at the forefront of UX advancements.