Xuan is currently a Senior Researcher at Instacart working on Instacart Ads based out of the Seattle area. Before Instacart, she worked on TikTok Creator Marketplace and Yelp for Business products. Prior to that, Xuan went to Penn State and received her Ph.D. degree in Industrial Engineering (Human Factors). She is passionate about generating new knowledge and reimagining how people interact with technology.
Upcoming Talks
5 December 2025
A warm welcome from our ambassadors with an overview of UXDX and the agenda for the evening
5 December 2025
What do people really look at before they decide to act? Xuan Zheng breaks down eye tracking methods that reveal attention, comprehension, and friction in complex experiences. Learn how to scope the right questions and convert gaze data into changes that ship.
Past Talks
Despite the existence of dedicated research repositories, companies often face challenges in efficiently accessing insights, leading to tedious and time-consuming interactions with researchers. Discover how the commercialization of generative AI empowers automation, streamlining processes and significantly boosting the discoverability of vital research insights. Xuan will share best practices and highlight pitfalls to avoid, providing clear directions for harnessing the full potential of this transformative technology in the product design and development processes.