Richard leads Experience Design at EY IXD Irl. Working at the intersection of business strategy, experience design and communications, he has over 19 years experience leading the conceptual development of new content, products, and services. A proven entrepreneur and innovator he was the co-founder and CEO of the award winning digital media company Studio POWWOW. His skillset spans from storytelling to service design to product strategy. Since joining EY he has worked in the design innovation and customer transformation of government, finance, energy, transport and media organisations, helping them to build their UX maturity and develop a design led and customer led culture.