Ramona Ziemann is the Head of UX at the Moldovan e-Governance Agency, where she leads the design vision for Moldova’s national digital transformation. Her work covers the development of the national design system, cross-institution UX governance, and the evolution of EVO — Moldova’s unified, people-first platform for accessing public services. She joined the e-Governance Agency in September 2025 to help turn complex public services into simple, trustworthy digital experiences. With over 16 years of experience, Ramona has built her career at the intersection of product design, growth, and analytics. Prior to joining e-Gov Agency, she was the Mobile Product Design Lead at Crunchyroll, shaping subscription, onboarding, and engagement experiences for millions of users worldwide. She is also the founder of Ahead Studio, a UX and experimentation consultancy partnering with global clients in SaaS, e-commerce, fintech, and public services to build outcome-driven products.
Upcoming Talks
29 May 2026
Most design systems improve UI consistency. Moldova’s national design system changed the law. Backed by a new legal framework, design became a formal requirement in the country’s digital transformation plan. In this talk, Ramona Ziemann shares how that shift turned a Figma library into a national standard and why it gives designers a real seat at the table in how government services are built.
Outcome:
- How a national design system can reset the rules for how public digital services get built
- Ways to bring Design into early scoping
- How shared standards subtly shift the collaboration between institutions, vendors, designers, and developers
- Ideas for nudging your own organisation in a similar direction, even if you don’t have legislation on your side
Past Talks
12 October 2023
In just 25 minutes, you'll hear from five passionate speakers, each presenting for just five minutes. This is knowledge-sharing at its most dynamic and distilled.
From unearthing emerging trends to diving into a transformative idea, our speakers will deliver a potent dose of wisdom in a bite-sized package. But don't let the brevity fool you – these quickfire talks are designed to challenge assumptions, ignite your curiosity, and spark conversations that go far beyond the event.
UXDX Community: Building UX Teams 2023
25 April 2023
Achieving great UX design is not just a function or talent of individuals, it is an organizational characteristic. Are you curious how I build up a UX Team within a company with low UX maturity and advance to the proverbial “next level”?