Rahul B is a Senior UX Design Leader at Amazon, where she leads EU compliance initiatives and manages global design teams across 18 countries. With more than 11 years’ experience in multinational technology companies, he specialises in scaling enterprise design systems and delivering digital solutions for complex, global products.
At Amazon, he has led 22 selling programmes, helping scale the seller base from 18,000 to more than 1 million users, and has launched over 100 products across multiple platforms. His work includes delivering 18 CLT goals, contributing to 3 S-team initiatives, and building enterprise frameworks used by more than 100 designers. Before Amazon, he worked on Microsoft Word for Android and eBay’s first data analytics platform across the US, UK and Germany.
Upcoming Talks
29 May 2026
Design teams don't usually struggle because they lack talent, research or tools. They struggle because different functions operate from different definitions of success. Research brings insight, delivery brings pressure, stakeholders bring opinions, and designers bring craft, but without a shared language, conversations quickly turn into debate instead of progress.
In this session, Rahul shares practical ways to build clarity as a team capability. Drawing on real examples and lessons learned firsthand, they will show how to align research, tools, delivery constraints and human judgement so design decisions become easier to explain, easier to trust and more likely to lead to better outcomes. Rather than getting stuck in subjective opinions or endless discussion, teams can create a common frame that helps them move faster, collaborate better and make stronger decisions together.
Outcomes
- Learn how to create a shared design language that helps teams make clearer decisions
- Understand how to align research, stakeholder input, delivery realities and design judgement
- See practical ways to reduce unproductive debate and build more trust across functions
- Leave with approaches to turn subjective opinions into outcome-focused design conversations