Marine Palamutyan

Marine Palamutyan — Senior Manager, UX Research at Docusign. Talks and sessions delivered at UXDX.

Marine Palamutyan

Senior Manager, UX Research

Mariné is a customer-obsessed and business results-oriented UX research leader with over 11 years of experience influencing product strategy in the financial services and technology industries.

Formerly of Wells Fargo and Union Bank, she’s currently Senior Manager of UX Research at Docusign, where she and her team uncover insights that inform product direction and deliver delightful experiences for customers around the world.

Born and raised in Armenia, Mariné currently resides in Los Angeles, CA, with her husband, son, and their miniature schnauzer.

Past talks

4 talks · 3 events

2025

UXDX EMEAMay 2025

Building Customer Intuition Across the Product Lifecycle

Great products don’t just emerge from clever ideas, they evolve from a deep understanding of customers. In this talk, Mariné and Morgan will explore how to build customer intuition and foundational knowledge across the product development lifecycle. By building a strong foundation of customer insights, you'll not only save time and resources but create products that truly solve customer problems. Whether you're in the early stages of a product or revisiting existing offerings, this session will equip you with the tools and strategies to ensure you're always building solutions that deliver value to customers.

Marine Palamutyan

Morgan Davis

2023

UXDX EMEAOct 2023

Fostering a customer-centric culture at an enterprise

Is your organization struggling to break silos and embrace customer-centricity? Do you often find your research insights collecting dust in digital folders? Join us to learn how you can systematically share customer insights across your organization to empower teams to make more informed and customer-centric decisions that deliver integrated and delightful experiences.

Marine Palamutyan

Morgan Davis

Product Led Growth versus Sales Led Growth

Join us for a riveting debate that delves into the merits and challenges of two powerful business strategies: Product-Led Growth and Sales-Led Growth. The session aims to dissect the core attributes of both approaches, their application, and their respective impacts on a company's trajectory. Our panel of industry experts will present arguments for each side, drawing on real-world examples. Is the focus on developing an outstanding product to organically draw customers the best way to go? Or does the traditional, direct approach of pushing sales to drive growth offer more in terms of predictability and control? This debate will explore these questions and more, providing attendees with a comprehensive understanding of these strategies, and ultimately helping them make more informed decisions for their own business growth. Whether you're scaling, an established enterprise, this discussion promises insights that could shape your strategic outlook. Moderated by Mariné Palamutyan

Emerson Taymor

Beata Wilczek

Marine Palamutyan

UXDX USAMay 2023

Applying the JTBD Framework to Build User Personas that Stick

Do you dream of a core set of personas that everyone (design, product, engineering) agrees on and uses at the highest level of product roadmap planning? DocuSign will pull back the curtain to share how a crucial shift in perspective to align personas to Jobs to be Done will help establish a shared understanding of customers and empower product teams to deliver experiences that matter.

Marine Palamutyan

Megan Mathews