Applying the JTBD Framework to Build User Personas that Stick

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Knowledge / Inspiration

Applying the JTBD Framework to Build User Personas that Stick

17 May, 12:40 pm - 1:15 pm (America/New_York) - Main Stage

17 May, 16:40 - 17:15 (UTC)

Continuous Delivery
UXDX USA 2023

Do you dream of a core set of personas that everyone (design, product, engineering) agrees on and uses at the highest level of product roadmap planning? DocuSign will pull back the curtain to share how a crucial shift in perspective to align personas to Jobs to be Done will help establish a shared understanding of customers and empower product teams to deliver experiences that matter.