Applying the JTBD Framework to Build User Personas that Stick

Talk

Applying the JTBD Framework to Build User Personas that Stick

Continuous Delivery
UXDX USA 2023
Slides

Do you dream of a core set of personas that everyone (design, product, engineering) agrees on and uses at the highest level of product roadmap planning? DocuSign will pull back the curtain to share how a crucial shift in perspective to align personas to Jobs to be Done will help establish a shared understanding of customers and empower product teams to deliver experiences that matter.

Marine Palamutyan

Marine Palamutyan, UX Research Manager,DocuSign

Megan Mathews

Megan Mathews, Lead UX Researcher,DocuSign