Applying the JTBD Framework to Build User Personas that Stick
Knowledge / Inspiration
Applying the JTBD Framework to Build User Personas that Stick
17 May, 12:40 pm - 1:15 pm (America/New_York) - Main Stage
17 May, 16:40 - 17:15 (UTC)
Continuous Delivery
UXDX USA 2023
Do you dream of a core set of personas that everyone (design, product, engineering) agrees on and uses at the highest level of product roadmap planning? DocuSign will pull back the curtain to share how a crucial shift in perspective to align personas to Jobs to be Done will help establish a shared understanding of customers and empower product teams to deliver experiences that matter.

Mariné Palamutyan, UX Research Manager,DocuSign

Megan Mathews, Lead UX Researcher,DocuSign