Building Customer Intuition Across the Product Lifecycle

Great products don’t just emerge from clever ideas, they evolve from a deep understanding of customers. In this talk, Mariné and Morgan will explore how to build customer intuition and foundational knowledge across the product development lifecycle. By building a strong foundation of customer insights, you'll not only save time and resources but create products that truly solve customer problems. Whether you're in the early stages of a product or revisiting existing offerings, this session will equip you with the tools and strategies to ensure you're always building solutions that deliver value to customers.