Marijke Jorritsma is passionate about pushing the boundaries of where design can go. As a Design Manager and Product Strategist at NASA’s Jet Propulsion Laboratory, she works at the intersection of augmented reality, AI, and space exploration—helping to reimagine how robotic spacecraft are designed and operated.
Beyond her work at NASA, Marijke consults with a wide range of organizations—from Major League Baseball’s quantitative analytics teams, advising on how design can contribute to a World Series win, to film production companies exploring human-centered AI that can spot sleeper hits in stacks of scripts.
Wherever the challenge, she champions design as a critical tool for shaping the future.
Past Talks
17 May 2023
Every product will contain some form of AI going forward. This poses two challenges for product teams: how to work with AI and how to work if there is AI.
How to work with AI
There is a big UI shift away from menus towards more prompt focussed applications. What are the new patterns that teams need to learn?
How to work if there is AI
Copilot is writing 40% of the code that people write. Generative UI apps are able to create Figma editable mockups from prompts. How will the roles within a team shift when AI’s can start taking on more of the work.
