Lindsay is the VP of Product for Conde Nast. In this role he drives the development of Conde Nast's products across content management, consumer, and advertising product areas. Before Conde Nast Lindsay worked at a variety of technology companies in engineering and product management roles, always focused on developing systems that empowered users using data and thoughtful UIs. Lindsay is a California-native and transplant to New York, who still makes frequent pilgrimages to the Sierras and west coast to ski, surf, backpack, and explore.
There are a class of product features that make products different today than their physical or classic digital counterparts. Often they live quietly below our cursors, fingers or mouse-hovers, only throwing us off when they don’t behave as expected. This subtlety is deceptive though. Features from personalized recommendations and intelligent autofill; to user fraud detection and dynamic creative optimization have led to the massive stickiness of the modern web, and have changed the way products are built.
Having a basic understanding of the technologies and strategies that underpin these types of features, helps considerably throughout the feature development life-cycle; making it possible to design feedback loops in a way that is both flexible and leads to products that “self-improve” with more use.
In this talk I’ll discuss Condé Nast’s approach to AI-driven feature development and walk through some of the AI-driven features we’ve built across our editorial, advertising and video product portfolios. I'll also highlight the underlying infrastructure and product development habits that make these features possible.
Everybody wants to have a platform; but what does it actually mean. How do you design the boundaries around the platform, and how do you design your teams around that. Who are the users of the platform. What are the pitfalls, what are the decisions people have to make when separating out from a What is the product/UX of the platform.
Moderated by Ciara Peter, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.