I am a visionary design leader passionate about aligning human needs with impactful, strategic solutions. With over 20 years of expertise in design research and user experience, I’ve partnered with Fortune 500 companies and global brands to deliver innovative strategies that drive measurable growth and lasting impact.
Upcoming Talks
UXDX Community: Persuasion vs Manipulation: Designing for Behavior Change in Healthcare 2025
5 August 2025
This panel invites a conversation about design practices in healthcare that may influence user behavior in subtle, unintended, or implicitly manipulative ways—from consent flows to appointment scheduling to prescription management and more. We'll explore the gray areas that product and UX teams navigate and reflect on the real-world impact these choices can have on patients and providers. We’ll discuss how UX professionals balance user autonomy and influencing behavior change in an industry where the stakes are high.
