Creating user journey maps can be a challenging task for most product teams; made more difficult with the additional variables unique to the health industry and to the users of Wellahealth. So how did the team at Wellahealth develop a successful customer journey map that reduced a typically 4 hour physical experience to a 15 min digital experience?
Focusing on how they built, tested and carried out their user journey to enable the organisation to launch their product. You will walk away learning:
- how to create a user journey map rooted from a physical experience to a successful digital experience;
- what methodology worked best for the team and why; and
- what challenges and learnings came from each iteration of this map