Jen has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. Formerly of Nielsen Norman Group and athenahealth, she currently heads Fidelity’s User Experience Research & Insights team. Her expertise is in human factors, product design strategy, experience measurement, and scaling design and research capability across large agile organizations through the creation of systems and frameworks.
In order to bring tangible value to the user, regular insights must be delivered to internal teams that enable real-time decision-making. But how do you generate segmentation data and insights that clearly translates what the team needs to know about the user?
moderated by Jennifer Cardello, VP, Head of UX and Insights for Fidelity Insurance, our panelists will share how to best incorporate customer insights into the decision-making processes to continually measure and learn how actions impact customer behaviour and how they’ve embedded customer insights into their team to create a continuous learning culture.
While agile started out in development and we are well versed - the UX side is more recent. How are companies managing the discovery, delivery overlap handover and knowledge of the customer throughout the team? Moderated by Patrick Mooney, this session will discuss various approaches within teams and what are the benefits and disadvantages.
Join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
How to deliver research and scale research capability across a large agile organization of hundreds of product and feature teams.
In this talk Jennifer and Kelsey from Fidelity Investments will focus on 3 key components:
- Research framework
- Organisational design
- Research democratisation