Creating a Continuous Learning Culture

Jun 1718:25 – 18:55 UTCStage: Main StagePanel

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In order to bring tangible value to the user, regular insights must be delivered to internal teams that enable real-time decision-making. But how do you generate segmentation data and insights that clearly translates what the team needs to know about the user?
moderated by Jennifer Cardello, VP, Head of UX and Insights for Fidelity Insurance, our panelists will share how to best incorporate customer insights into the decision-making processes to continually measure and learn how actions impact customer behaviour and how they’ve embedded customer insights into their team to create a continuous learning culture.