Responsible for arranging a wide spectrum of research activities leading to great experience for our clients and end crypto users
Past Talks
Continuous Discovery
Main Stage
Crypto has a bad reputation as most of the projects are based on the leader's vision and not on the in-depth insights from the customers. It's time for continuous discovery to take over the leadership and bring the customer context and perspective to the table.
In Coinspaid I am building a full cycle user and experience research process to support product and operation teams in delivering what really matters, and not what hype around tells them to do.