How user research can help crypto startups to bring real value to the people?

Crypto has a bad reputation as most of the projects are based on leader's vision and not on the in-depth insights from the customers. It's time for continuous discovery to take over the leadership and bring the customer context and perspective to the table.

In Coinspaid I am building a full cycle user and experience research process to support product and operation teams in delivering what really matters, and not what hype around tells to do.

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The other thing I can talk as well is my experience in Osome, where I brought service-design to the team and started to change the processes, that no one could manage before. I had a great project regarding the bookkeeping process and how to get rid of the accountant from it, while having accountants as the main stakeholders :)