How user research can help crypto startups to bring real value to the people?

Crypto has a bad reputation as most of the projects are based on the leader's vision and not on the in-depth insights from the customers. It's time for continuous discovery to take over the leadership and bring the customer context and perspective to the table.

In Coinspaid I am building a full cycle user and experience research process to support product and operation teams in delivering what really matters, and not what hype around tells them to do.