Frank leads the insights function at Smartbox with the remit of providing strategic guidance for leadership on brand marketing, product strategy and holistic customer experience. Smartbox is Europe's leader in gift experiences, now present in 11 countries with 7 million experience gifts sold per year. He has worked internationally at both agency and client side, for global brands such as Vodafone and Mediahuis as well as working with exciting start-ups and charities along the way.
Past Talks
9 October 2024
Join an insightful discussion on navigating company, team and individual purpose. Discover practical strategies to align your company, teams, products, and individuals with their core purpose for improved business, customer, and individual outcomes. Explore a blueprint for:
- Harnessing Vision and Mission: Uncover the transformative power of a clear vision and mission in refocusing your organization. Learn to adapt while considering customer needs, competitor strategies, and business expansion.
- Staying on Course: Explore the importance of staying connected to your organization's original purpose. Understand the consequences of drifting away from this core foundation.
- Motivating with Purpose: Gain insights into how a defined purpose can motivate and concentrate your team's efforts.
- Innovation & Execution Alignment: Navigate the challenges of aligning new ideas with your core purpose.
- Effective Business Communication: Learn to communicate effectively in the language of business and of your customers.
