Frank leads the insights function at Smartbox with the remit of providing strategic guidance for leadership on brand marketing, product strategy and holistic customer experience. Smartbox is Europe's leader in gift experiences, now present in 11 countries with 7 million experience gifts sold per year. He has worked internationally at both agency and client side, for global brands such as Vodafone and Mediahuis as well as working with exciting start-ups and charities along the way.