Faith McGee

Faith McGee

UX Inclusive Research Manager

Electronic Arts (EA)

Electronic Arts (EA)

Faith McGee brings 10+ years of Inclusive Research expertise to the forefront of Fortune 500 companies, including roles at Zelle Pay, Capital One, Target, and Meta. Presently, they drive innovation and inclusivity at a gaming publishing company, Electronic Arts, as the Research Manager for Player and Employee Experiences.

She and Natashia have managed large, inclusive, research-focused teams that bring new thinking and product development practices to companies. At Meta, they were an Accessibility Champion and Inclusive Research Leader who developed company-wide inclusive training materials and led design system changes to benefit low-vision users. They spoke at Axe.con, ID 24, Inclusive Design Week and Grace Hopper Conference 2024 on Inclusive Design

They are also busy writing a book, Revolution as a Habit: Using Inclusive Research Every Day, with co-speaker Natashia Tjandra. Likewise, they are collaborating with George Mason University to test a Neurodiversity Experience Heuristics ™ GPT they trained to help product builders identify opportunities to make their products more inclusive for neurodiverse consumers.

Past Talks

Continuous Discovery
Main Stage

In this talk, we aim to debunk common misconceptions about neurodiversity and draw attention to the challenges faced by approximately 15-20% of the population. These challenges can affect various cognitive functions such as memory, social cues, and focus. To help these individuals successfully complete tasks, it is necessary to provide diversity in learning styles, which means including neurodiversity in UX design.

We will use insights from the gaming industry to explore Neurodiversity Experience Heuristics, a GPT, Inclusive Design Metrics, and recruitment strategies. Additionally, we will introduce a model to evaluate an organization's commitment to neurodiversity. Ignoring neurodiverse inclusion in product design can lead to the alienation of a significant customer segment. Therefore, it is crucial to integrate neurodivergent perspectives for more inclusive and effective outcomes.

Faith McGee
Faith McGee

UX Inclusive Research Manager

Electronic Arts (EA)

Electronic Arts (EA)
 
Natashia Tjandra
Natashia Tjandra

Director, Research, Player and Employee Experience

Electronic Arts (EA)

Electronic Arts (EA)